Digital Reputation Heritage
Before digital risk was mainstream, Stratagem's founder was already helping organisations manage it.
Stratagem Corporate Advisory has deep roots in digital intelligence, online reputation and social media risk management.
Our founder, Peter Fraser, founded SR7 - one of Australia's first specialist social media intelligence and reputation management firms. SR7 was built on a simple but powerful idea: organisations needed human judgement, actionable intelligence and senior advice from people who understood reputation, risk, politics, media and public opinion.
SR7 became a trusted partner to some of Australia's most respected organisations, advising boards, executives and senior leaders across business, government, education, infrastructure, FMCG and major consumer-facing sectors.
The SR7 Approach
Early warning systems and qualitative analysis to surface reputational risks before they became crises.
Senior advice to boards and executives on protecting reputation in an increasingly public, always-on environment.
Structured stakeholder intelligence that mapped sentiment, identified influencers and guided engagement strategy.
Quantitative and qualitative analysis that translated community signals into strategic insight.
Governance advice and risk audit frameworks that helped organisations understand their digital exposure.
All interpreted by senior advisers who understood the broader landscape in which clients were operating.
SR7 combined qualitative and quantitative analysis, early warning systems, governance advice, online risk audits, stakeholder intelligence and practical response strategies - all interpreted by senior advisers who understood the broader landscape in which clients were operating.
SR7 did not just monitor the digital conversation. It helped define how organisations could understand, manage and act on it.
That heritage became part of a larger global story when SR7 was acquired by one of the world's leading consultancy firms.
Today
Today, Stratagem builds on that experience with an AI-first approach to reputation, risk and strategic communications. We combine senior human judgement with digital intelligence, social listening and AI-enabled analysis to help boards and leaders see risk earlier, understand audiences more clearly and act with confidence.
Reputation depends on insight, speed, judgement and trust. Stratagem brings all four.